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Job Details

Senior IMC Manager Coca-Cola Trademark

Company name
The Coca-Cola Company.

Atlanta, GA

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Job ID:


Position Overview:

Why Join Coca-Cola North America?

It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:

The Senior Integrated Marketing Content (IMC) Manager

will manage all content development for the Coca-Cola Trademark which includes Coca-Cola, Coke Zero, Coke Life and all other variants under the One Brand Strategy. This role will manage the end-to-end IMC annual planning process and content development/execution across all consumer touch points. 

The role includes agency management, creative development, creative approvals, leading cross-functional teams and collaboration with key internal and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, planning and organization, working within a team, and creative/strategic acumen. Marketing and agency experience preferred.

Primary Responsibilities

Leads IMC strategy, creative development and execution for the Coca-Cola Trademark under the One Brand Strategy across all

consumer touch-points including traditional and non-traditional mediums

- TV/Film, OLV -OOH -Print -Radio

             - Digital, including e-Commerce in partnership with the e-Commerce team

             - Social - in partnership with the Social Center

             - Shopper - in partnership with the Shopper IMC Manager

Co-Lead the RFP/Connections process for content engine and media integrations in partnership with Connections. This role will lead branded content development process and influencer video development.

Develop creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency and partner creative development.

Management of agency fees, production budgets and rigid IMC timeline management to ensure timely implementation.

Manage multiple agencies and partners to concept, develop and execute all creative delivers the consumer insight and solves the business problem.

Collaborate with multiple cross-functional departments including Content, Connections, Social Center, Brand Marketing, and Customer Marketing to plan, develop and execute fully integrated and strategic marketing campaigns.

Cultivate and currate new content creation models throughout the IMC process.

Communication / Interaction

Manages all content communication for the Coca-Cola Trademark in partnership with Brand, Social Center, Legal, Trademark, Connections, PAC agency and content partners.

Leads RFP/Connection process for branded content and media integrations by partnering with agencies, Connections and Production.  Develop direct relationships with media partners to produce and distribute content.

Leads IMC annual planning with cross functional teams inclusive of Brand, Social Center, Connections, PAC, Multi-cultural, Sports and Entertainment and Legal.


Bachelor's degree required

MBA or advanced degree preferred

Professional Experience Required

8 or more years of marketing/advertising experience in a client-side or agency role with experience in traditional and non-traditional content development, off-line and online media including TV, print, radio, outdoor, online and mobile.

Experience in IMC planning and process across owned, earned, shared and paid connections

Experience leading and partnering with agencies and cross-functional teams

Knowledge, Skills and Abilities Required

Strategic thinking, agency management, creative concept evaluation, project management, planning and organization, working within a team, creative/strategic acumen, relationship building, collaboration, proactivity, a results focus, proven ability to manage to key business indicators

Understanding of multicultural consumer trends, insights, passion points and media content consumption behaviors.

Knowledge of consumer trends and the ability to identify implications for business to capture new consumer opportunities

Technical IMC Skills Required

Creative Concept Evaluation:

Ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact

Agency Management:

Knowledge of methods or techniques used and ability to inspire agency performance.

Creative Brief Development:

Knowledge of the creative brief development process.

Strategic Selling:

Ability to listen to various points of input, and sell a vision of the work through knowledge of brand and creative strategy.

Job Requirements:

Years of Experience:

7-10 Years Experience

Leadership Behaviors:

DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation). 

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders. 

INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible. 

DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential. 

Growth Behaviors:

GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

SMART RISK: Makes bold decisions/recommendations.

EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.

PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Company info

The Coca-Cola Company.
Website :

Company Profile
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

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